Clear AllClose
Your cart is currently empty.
Total
$0.00

WE'RE HERE TO HELP THE WORLD WIPE BETTER

We designed toilet paper gel to tackle two big problems with number two: getting clean and keeping clean. Gel Wipe is the world’s first sustainable and effective butt wiping product.

But we’re not stopping there... Our innovation laboratory is always working on making bathroom time better. Stay tuned to see what we’ll think of next.

Founded in Tallinn, Estonia, the SATU laboratory brand is available in more than 9 countries globally.

We are very proud of our heritage. More than half of Estonia is covered by forested land and almost a quarter is protected nature. As a result, Estonia has the 4th best air quality in the world.
In contrast to our unspoiled nature, Estonia is the first e-government in the world and offers e-residency to people from all over the world. Some of the recipients of the Estonian e-residency include Angela Merkel and Barack Obama.

SATU LABORATORY FACTS

As the world’s leading toilet tissue moisturizer company, we are hyper focused on hygiene.
0st
Innovative
We boldly go where others have not, creating an entirely new market with the invention of toilet paper gel.
0+ million
SATU laboratory toilet paper gel has already saved over 15 million wet wipes from ending up in sewers.
0%
Positively reviewed
Our customers love us with an overwhelming amount of positive reviews. And we’re just getting started. All our reviews can be found here.

NEWS

Half the US population walking around with dirty bottoms, study finds

Half the US population walking around with dirty bottoms, study finds

Since the onset of COVID-19, global awareness of sanitation and personal hygiene has skyrocketed. But what is the situation with bottom care. Resul...
Read more
The Verge: “Flushable” wipes are ruining sewage plants

The Verge: “Flushable” wipes are ruining sewage plants

Great investigative piece by The Verge. "Wipes and other products that get flushed down the toilet cause millions of dollars in problems for cities...
Read more
2022 Beauty Trend: Your butt deserves self-care too 😊

2022 Beauty Trend: Your butt deserves self-care too 😊

In the last few years intimate beauty care has been a hot topic that is no longer considered taboo. Now it’s time for bottom care to come out of th...
Read more